Be found.Be understood.Be chosen.

Your business has value. Let’s make it visible.

Start with a new website or a redesign. Add SEO and content for search, AI discovery and social media, plus an AI assistant to capture enquiries. Choose the support your business needs.

Share your plans with my assistant now. I’ll send your proposal within 12 hours of a complete brief.

UpworkTop Rated Plus Top 3% of talent on Upwork, worldwide. 4.9/5335 reviews
10+

Years designingbrands & websites

Google

UX DesignProfessional Certificate

Webflow

Expert & PartnerCertifications

Shopify

CRO Implementation & TestingCourse completion

What I can help with

Make your value clear.
Make the next step easier.

A website redesign, a new brand or ongoing content. Choose one service or connect several around your goals, with a clear scope before we start.

Selected work

The work. The journey.
The client’s words.

From a Shopify brand launch to a website redesign. See the work and hear clients describe the process, the collaboration and what changed for their business.

Thrive Red Light brand and Shopify launch
Brand launchShopify
View case study
Thrive Red Light

From an idea to a UAE brand launch.

From scratch to Shopify.

Brand identity, product art direction, website design and Shopify development. I carried Thrive from the first concepts through to launch.

Your business, supported every month

Your website is live.
Give people reasons to find it.

I plan SEO pages around your customers’ questions, with clear structure for search engines and AI discovery. Monthly social content keeps your expertise visible, while sales presentations help turn interest into informed conversations.

From $1,995USD / month
Explore monthly plans
A month of progressEssential plan
8 original social postsShow your expertise across 2 channels
2 new SEO pagesAnswer the questions your buyers search for
4 focused presentationsMake your offer easier to explain and consider
Planned with you. Reviewed by me. Published with your approval.
VOICE + CHATMeet your
sales assistant.
Built around your business.
SEE IT IN ACTIONShopify store
Visitor

I’m looking for a gift under $100.

Assistant

Happy to help. Who is it for, and what do they enjoy?

Visitor

My sister. She loves cooking.

Assistant

Would you prefer cookware or something for serving?

Example conversation

AI assistant + client CRM

Your 24/7 sales agent.
A helpful first response.

  • Handle website voice calls and chat, day or night
  • Explain your offer, understand customer needs and save enquiries to your CRM
  • Book appointments through your connected calendar
Setup from$1,495 USD / one-time

One calendar connection included. Usage and ongoing support billed separately.

  • Answers from your approved information. Complex requests go to your team.
  • Phone-line integrations are scoped separately.
Explore AI setup

Getting started

Call now. Get your project moving.

See the full process ↗
  1. Tell me your idea

    Call without an appointment. Share your idea with my assistant and attach documents, reference images or a presentation to help explain what you need.

  2. Proposal in 12 hours

    I review your completed brief and send a proposal with the scope, deliverables, timeline and price within 12 hours.

  3. Approve. Pay. We start.

    Approve the proposal and make the agreed payment. With your materials and access ready, work starts within 24 hours.

Good questions. Clear answers.

Before we work together.

My role, the design process, revisions and what to expect before we start.

01 / Personally designedWho designs my website, and how do you use AI?

I personally lead the design, from your first brief to the finished website.

Your brand direction, user journeys and custom Figma layouts are developed around your business. I make the design decisions and take responsibility for the final work.

Where AI fits

My website assistant helps collect your brief. AI can also support research, visual exploration and selected production tasks. I direct, review and refine the work, and you approve the design before development begins.

02 / Brand, website & launch kitCan you build my brand, website and social presence from scratch?

Yes. One consistent identity, from your first logo to your website and social profiles.

Brand identity
A logo suite, colour palette, typography and practical guidelines for using your brand consistently.
Custom website
Page structure, product presentation, custom Figma design and development on Shopify or the agreed platform.
Social media style kit
Matching profile and cover artwork, sample post layouts and reusable templates that show how your brand looks on social. Included with brand identity and website projects.
Launch & handover
Responsive checks, the live website and organised brand assets you can keep using.

The kit defines your social look. Account setup, ongoing content creation and publishing belong to the separate monthly social package. Your proposal lists the exact deliverables.

See Thrive’s brand-to-launch story and client video ↗
03 / Process & revisionsWhat will I see before you build, and can I ask for changes?

You see the direction, shape the design and approve it before I build.

  1. Moodboard & visual direction

    We align on the look, feel and references for your brand.

  2. Custom Figma design & prototype

    I design the layouts and key interactions so you can review how the website will look and work.

  3. Refine, approve, then build

    Unlimited design revisions are included within the agreed scope until you approve the design. Once approved, I move into development, launch checks and handover of your website and matching social media kit.

New pages, features or a changed brief are scoped separately.

Confidence built through collaboration

My Upwork record includes 405 jobs and 100% Job Success. Top Rated Plus places me among the top 3% of talent on Upwork, worldwide.

Explore selected work
04 / Experience & resultsHow does your design help turn visitors into customers?

I design every step to make choosing your business easier.

With 10+ years of experience and formal UX training, I design around how people understand an offer, build trust and decide to act. Clear navigation, useful product information and well-placed calls to action reduce friction on the way to an enquiry or purchase.

UX Design Professional Certificate
Academy
CRO Implementation and Testing Course completion
Partner and Expert certifications

That same attention goes into the visual craft, from brand identity to motion and 3D. The experience should feel distinctive and be easy to use.

See it in the work

Ecomverse’s client reported nearly 3× conversions after the redesign. Watch the client explain what changed.

05 / Your ongoing partnerWhat can I hand over to you each month?

Build search visibility, show your expertise and give sales conversations clearer materials to work with.

Essential is $1,995/month: 2 new SEO pages, 8 original social posts across 2 channels and 4 presentations. Growth is $3,495/month: 4 SEO pages, 16 posts across 3 channels, 5 presentations, 2 email campaigns and a scoped review of your existing AI assistant. Both include planning, approved publishing and a supporting allowance for website improvements. See the plan details for limits and dependencies.

For monthly social publishing, the work can include:

Account & page setup
For a new brand, I can set up business accounts or pages with clear bios and consistent branding. Your accounts stay in your name.
A full-month calendar
Content themes, captions and a full-month calendar built around your offer, audience and goals, shared for your approval.
Content for each channel
Branded posts and carousels tailored to LinkedIn, Instagram, Facebook, X and the other platforms agreed for your brand.
Scheduled & published
Once you approve the content, I schedule and publish it to your agreed accounts throughout the month.
Style kit or monthly package?

Brand identity includes the social visual style, sample layouts and templates. The monthly package adds content creation and publishing. Your proposal confirms the platforms, post volume and schedule.

Separately scoped services

Comment and DM management, paid campaigns and video production are scoped separately from the monthly package.

Compare monthly plans and deliverables ↗
06 / Project fitIs this the right fit for my project?

A good fit if you need to:

  • Launch a new brand with a website and a consistent social presence.
  • Redesign an existing website so your offer, proof and next steps are clearer.
  • Keep your website, sales content and social presence moving through one ongoing partnership.
  • Set up an AI assistant and CRM with a clear purpose, sensible limits and human handoffs.
Start with your business goals

Tell me what you are launching or improving. I’ll identify the priority, recommend the right engagement and put the scope in your proposal.

07 / InvestmentWhat does a website usually cost?

Website projects from$2,500

The final price depends on the pages, platform, CMS, integrations and motion involved. Your website includes a matching social media kit, with the formats and deliverables listed in the proposal.

One clear proposal before you commit

Monthly plans start at $1,995. Brand identity and AI agent + CRM setups are quoted against your brief. You can commission them together or as separate engagements.

Useful before you start

A clearer view of
what your business needs.

Explore all insights Drag to explore
Steve Jobs leaning forward with his hands together, 1984

Design is how it works.

Steve JobsOn design, 2003

Make it easier for customers to choose you.

Share your idea with my assistant now, in your own words. I’ll send a clear proposal within 12 hours of your completed brief.

Send a brief ↗